About Castell Copy
Passionate freelance copywriter and content strategist from North Wales, crafting standout content that drives real business results since 2020.
Becoming Castell Copy
I started my career in content creation at The Redmen TV back in 2018, where I discovered my passion for crafting engaging narratives. What began as a university work experience scheme evolved into a multi-year journey, where I honed my skills in scriptwriting, video production, and content development.
Since 2020, I've been building my freelance writing practice, delivering high-quality content for diverse clients and establishing a strong reputation for reliability and excellence in digital content creation. I've worked across marketing agencies and in-house teams, gaining valuable perspective on what it takes to deliver exceptional results in fast-paced environments.
In May 2024, I founded Castell Copy, taking inspiration from my good friend and peer, Mike Gwynne of Beyond Goat, as a means to formalise and elevate my services. Rather than relying on just my own name and email, I wanted to create a professional brand that reflects the caliber of work I deliver.
Quick Fact
Achieved 220% organic traffic increase and 60% conversion growth through strategic content and social media work at PARKdesigned Architects.
Professional Timeline
A journey of continuous learning, growth, and excellence in content and marketing.
My Mission
To become the go-to content partner for ambitious agencies and businesses across North Wales and beyond, delivering content that builds authority, engages audiences, and drives measurable business growth.
Recognition & Awards
Award-winning work that demonstrates the impact of strategic, thoughtful content and copywriting.
Led the "Humanising Insurance" initiative, overseeing a complete website rebuild that transformed user experience through empathetic design and clear, accessible copy. Conducted in-depth market research, developed the creative concept with agency creatives, and crafted engaging website copy that made insurance more relatable and user-friendly.
Spearheaded market research, concept development, and website copywriting for this artisanal coffee roaster's complete rebrand. The packaging redesign earned a Gold Award at the 2025 Dieline Global Awards, showcasing our ability to deliver creative, award-winning results.
Led three-year strategic engagement producing high-quality link-building content and SEO-optimised material for major gaming operators. Collaborated with in-house agency teams on strategic planning, backlink research, and topical authority development. This campaign was instrumental in the agency winning Integrated Search Agency of the Year at the 2023 US Agency Awards.
Industries & Expertise
Experience across diverse sectors with a proven ability to understand industry nuances and craft compelling narratives.
iGaming & Sports
Creating engaging content for competitive, fast-paced industries. I understand the unique challenges of iGaming regulatory landscapes and sports marketing dynamics.
Real Estate & Property
Crafting persuasive copy that sells properties and builds communities. Experience making property developments and real estate services compelling to diverse audiences.
Travel & Hospitality
Writing content that inspires wanderlust and drives bookings. I excel at capturing the experience and emotion that makes travel brands memorable.
Food & Drink
Experience bringing artisanal and commercial food brands to life through storytelling. Understand the competitive landscape of food and beverage marketing.
B2B & SaaS
Translating complex products and services into clear, compelling narratives. Proven ability to communicate value to business decision-makers.
Agency Partnerships
Primary focus on white-label and freelance support for marketing agencies. I understand agency workflows and deliver on time, every time.
Core Approach
How I work and what I bring to every project.
Bespoke Strategy
Every project is unique. I tailor my approach based on your specific goals, audience, and market dynamics. There is no one-size-fits-all solutions.
Expectation Management
Having worked both in-house and at agencies, I deeply understand how to communicate clearly, manage timelines, and deliver consistently.
Results-Focused
Content that sounds good but doesn't convert is just noise. I craft copy designed to drive measurable business outcomes and real growth.
Frequently Asked Questions
Let's Create Something Great Together
Whether you need a content partner for a specific project or ongoing strategic support, I'd love to discuss how I can help your business grow through exceptional copywriting and content.
Get in Touch